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UPM Raflatac appoints new area sales director for Mexico and Central America

Diddier Solano will be based at the company's sales office at its slitting and distribution terminal in Mexico City.

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By: Greg Hrinya

Editor, Label & Narrow Web

UPM Raflatac has appointed Diddier Solano as its new area sales director for Mexico and Central America. He will be based at the company’s sales office at its slitting and distribution terminal in Mexico City. UPM Raflatac also operates a terminal in Guadalajara.

Solano joins UPM Raflatac from Zeller Plastik, where he had worked since early 2016. Prior to that, he served in various roles at CCL Label, Avery Dennison and Quad Graphics Mexico. He earned a Bachelor’s in Industrial Engineering at the Universidad Tecnológica de México and his Master’s in Business Administration from IPADE in Mexico City.

“I am honored to join UPM Raflatac,” Solano says. “What really excites me about this company is their role in leading the labeling industry into a sustainable and innovation-driven future. I look forward to the opportunities and challenges ahead as we expand our business in Mexico and Central America.”

“Widening customer reach around the world is a strategic growth target for UPM Raflatac, and with Diddier’s wealth of experience in the packaging and pressure sensitive labeling industries, we are confident he will be able to lead our team in the region to aim higher than ever before,” adds Linnea Keen, vice president, sales, North America, UPM Raflatac.

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